You can use bulk mail to cut advertising costs while generating more revenue for your business.
Bulk mail refers to sending out thousands – of direct mail advertisements to households and businesses in various zip codes. This can be done to promote a local business or event, or to advertise a nationwide sale. Some companies distribute catalogs and brochures using bulk mail, while others use it to send out postcards, self-mailers and other advertisements.
Why bulk mail saves you money
The United States Postal Service (USPS) offers special rates when you mail in bulk under Standard A mailing rates The more you mail, the more you save, and bulk mail discounts benefit everybody involved.
Creating new customers using bulk mail
The most important way to attract customers to your company using bulk mail is to convince them that your flyer’s are not just spam or junk mail. When people open their mailbox, you want your bulk mail message to immediately stand out from the crowd. There are a number of different ways to do this. Sometimes, all you need to do is use a color that stands out. You also want to use great graphics along with catchy phrases to define your business and the products or services you are selling. By making your bulk mail unique, you’ll be able to stick in the minds of your readers.
Customers might also think your message is spam if you use too many cliche sales phrases. Stay away from old phrases like “No gimmicks!” “Low prices!” or “The best in town.” Most people will just glaze over these terms. Once your potential customer has actually looked at your message and decided it isn’t spam like, it’s time to convince them to buy your product. If you don’t know how to write good sales copy, consider a professional copywriter. Remember: the best bulk mail campaigns get their point across in as few words as possible. Readers don’t want to spend several minutes trying to figure out what kind of service you’re selling.
Once you’ve listed the name of your business and the key benefits of buying your service or product, place a clear and obvious call to action somewhere on the front. Whether it’s an expiring date, “Call today” or “Visit our website”, readers won’t know how or when to respond to your bulk mail if there isn’t a clear call to action.