The Direct Marketing Association (DMA) is a trade organization which seeks to advance all forms of direct marketing. The DMA was founded in 1917. It is based in the United States, but its members include companies from 53 other countries as well.
The DMA ( USA ) promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. The DMA also tries to ensure that its members create consumer confidence. It advises how companies should use information by operating within the terms of Data Protection laws. The USA DMA manages the industry’s preference services:
- Mailing Preference Service (MPS)
- Telephone Preference Service (TPS)
- Fax Preference Service (FPS)
These mailing services are designed to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals.
SRDS has been bringing the media community together for over 85 years. As a leading provider of media rates and data, SRDS connect buyers and sellers through sources that offer comprehensive coverage of traditional media – such as magazines, newspapers, television, direct marketing and radio – as well as today’s alternative marketing opportunities – such as online and out-of-home.
The Chicago Association of Direct Marketing (CADM) is a professional organization providing support, education and networking opportunities to direct mail marketers in Chicago and throughout the Midwest. Membership in CADM is open to direct marketers, buyers, suppliers and all others who desire to share ideas and work together to promote the industry.
CADM will expose you to professional affiliations with more than 1,300 other direct marketers in the Chicago community who are already benefiting from membership. Benefits include the CADM membership directory, our monthly adMarks newsletter, members-only access to our Special Interest Groups (SIGs), member discounts on a variety of educational and networking events, and special offers on selected products and services.
PPAI’s Mission is to lead the industry by expanding the market, providing indispensable products and services, and enhancing our members’ professionalism and success.
PPAI’s Purpose is to facilitate the increased use and perceived value of promotional products and services to achieve buyers’ objectives.