On October 13, 2014
Holiday Mailing Tips
Waiting in line at the post office, UPS or FedEx/Kinko’s is not a big deal most of the year, but for a few weeks around the holiday the lines are long, the parking lot is full and the traffic is jammed. If you’re mailing packages during this busy time of year you can lower your
- By Hal.Cohen 0 Comments View More
On September 24, 2014
Three Purposes of Direct Mail Prospecting
If your business deals with local customers direct mail marketing is a tool that you need to be using. The following three purposes of direct mail highlight the value it brings to local businesses of any size. First, a well prepared direct mail campaign allows you to build a strong infrastructure with the community. Trust,
- By Hal.Cohen 0 Comments View More
On September 17, 2014
Mailing List Woes
“Chickens don’t have teeth”. That, along with a cartoon drawing of a chicken, was the only message on the front side of a postcard. The backside displayed the name and address of the recipient and the name and phone number of an orthodontist. That’s it. No sales hook. No brand message. No marketing. Oh, and
- By Hal.Cohen 0 Comments View More