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On May 14, 2015

2015 Postage Rate Increase

Postage Costs and Postage Rates You knew it was coming, but now it’s official. After months of adjustments, the Postal Regulatory Commission officially approved rate adjustments for USPS that will take effect in just a few short weeks. Here’s what you need to know about the rise in postage:   Who approved the increase? The
On March 13, 2015

Print’s Not Dead: The Return of the…Catalog? You Bet!

Sometimes we don’t know a good thing ‘til it’s gone, right? Well, that’s certainly the case when it comes to print catalogs. During the recession, catalogs took a deep dive. However, something interesting happened in 2013; according to the Direct Marketing Association, 11.9 billion catalogs were sent out that year – an increase of about
On February 19, 2015

Track Your Direct Mail Campaigns With These 4 Hacks

Like it or not, data-driven campaigns are the answer to your future success – and 2015 is all about diving in, taking chances, and making smarter, data-driven decisions that increase your bottom line. Below we’ve listed four great ways to retrieve powerful analytics from your direct mail campaign so you can gain visibility like you’ve