You know as well as anyone that the New Year can be both daunting and invigorating. On the one hand, you’re forced to look back at 2014 and consider all of the things you DIDN’T accomplish, but on the other, 2015 gives you a brand new, fresh start.
Instead of dwelling on the coulda, woulda, shouldas, file away the mistakes you made during the past year as lessons learned and focus on putting your best foot forward in 2015. To get you off to a great start, here are a few tips that will help you kickstart revenue growth with an effective direct mail marketing campaign.
Tip #1 – 2015 Is All About Getting Personal
When a business makes their clients/customers feel unique, they create brand advocates who tell their friends and family about the product/service and become repeat, loyal customers. Now, isn’t that exactly what you want?
The problem is it’s easier said than done. It’s one thing to coach employees to be outgoing and friendly when a customer walks into your brick-and-mortar store, but replicating that experience via direct mail can be an entirely different story. However, there is an easy, effective, and incredibly profitable way to achieve personalization – it’s called Variable Data Printing. With Variable Data Printing, you can enhance your direct mail ROI by adding much-needed personalization that helps you stand out from your competitors and foster brand loyalty.
The image below is just one example of how a little personalization can make a direct mail piece pop.
While a giant yellow sticky note on the front of an envelope is one way to spruce up your direct mail piece, there are tons of other ways that you can incorporate Variable Data Printing into your direct mail campaign. Here are just a few examples:
- Personalized directions
- Include the customer/client’s first name in the direct mail piece
- Promotional or event flyers that include each family member’s name
- Personalized URLS (Purls)
Tip #2 – Use Customer Data & Insights To Create Your Campaigns
There’s no question that customer-centric marketing is the end-all, be-all when it comes to great marketing campaigns. Today’s consumers aren’t interested in a message, they care about an experience. When you give your customers what they’re looking for, your campaigns – and profits – reap the benefit. That’s why creating your 2015 campaigns using the data you’ve collected from your 2014 campaigns can help you improve your campaign performance and increase sales. What did you not know then that you know now? How can you apply the lessons you learned to create a better campaign? It’s never too early to start identifying trends, so pull out the spreadsheets, grab some coffee, and start analyzing.
Work Smarter, Not Harder
There are tons of tools that can help you gather information and gain insight into your target market. Use these tools to tweak your campaigns to increase ROI. Now is the time to focus on unleashing a great direct mail marketing campaign. The New Year is here, so contact us today to get your 2015 direct mail marketing campaign off to the right start.