Let the lettershop pros at KD guide you through every stage of mailing services production, and save you money on postage, with sophisticated list cleanup and postal presorting for discounts on U.S., Canadian and foreign mail, stamps, direct mail examples and global mailing service. We have a large reference of postal information available which includes the latest rates and regulations. Anywhere in the world, we can ensure your mailing success.

Need someone to print and mail your catalog? One of the most powerful methods of advertising is through the use of a catalog. Research has shown that as many as 165 million people in the United States purchase from catalogs sent to them through the mail and they make over $1.8 billion sales. This does not even include the $100 billion or more that is purchased through business to business catalogs.

VDP - New Technology for Direct Mail

VDP is a form of printing in which documents are created from a combination of variable text & images that are taken from records in a database. VDP is commonly applied to various promotional pieces like personalized direct mail campaigns and other similar documents. VDP is a form of On Demand printing in which text, graphics and images are changed from one printed piece to the next – without stopping or slowing down the press. It is only possible with the aid of digital printing.

In one-to-one-marketing, VDP is used to customize marketing materials because the text, images, graphics and offers can be varied within each separate document to best meet a customer's wants and needs. VDP is primarily associated with name changes and addressing, but the true value of VDP lies in generating better response rates from the recipients. One of the simplest examples of VDP is called direct mail, which is a process of quickly placing the names and addresses of recipients on a mailed parcel.