Personal Landing Page Technology
Personalized URLs Bring in Better Leads and More Useful Data
KD Mailing & Fulfillment is proud to announce a new addition to the range of services it offers: the ability to create PLP Technology (Personalized Landing Page) for your direct mail campaign. With the help of PLP, your mailing campaign can attract more responses and provide you with faster, more detailed information on potential leads.
Personalized URLs are web site addresses that are customized for each name on your mailing list. KD Mailing & Fulfillment’s software makes it simple for your mailings to carry a website address with your customers’ name built right into it, such as http://CustomerName.Your Company.com. Not only does this customized web address grab your contacts’ attention, but it also directs them to a PLP that gives your contacts the information they want while your organization can gather the data you need.
Generate more responses with PLP’s
In campaign after campaign, PLP’s have been shown to increase the response rate from direct marketing efforts. An increasing amount of people has indicated that they prefer to respond to direct marketing efforts online. PLP Technology takes advantage of that fact, along with the fact that recipients prefer materials that are customized to them. Seeing their name on a webpage helps recipients understand that the information is intended specifically for them.
PLP’s are cost effective
Since PLP’s use information already present in your mailing database, PLP’s are relatively simple to design and very cost effective. With the help of KD Mailing & Fulfillment specialists, you decide what custom elements you want to include in each web page, and then KD Mailing & Fulfillment’s software uses your mailing database to generate the individual web pages as necessary. With relatively low overhead and a significant boost in the number of responses, PLPs generate a great return on your investment.
Use personalized websites to both share and gather information
When you use PLP Technology, putting your contacts’ name into the URL should be only the start of the customization effort. You can use information from your mailing list to generate information and graphics on the personalized web site, building materials that speak directly to your contacts and their interests.
A personalized website also presents a great opportunity to gather more information from your contacts. By including a short survey on the site, you can receive additional contact information that can put you directly in touch with decision makers, along with other information that can turn mailing list data into solid leads.
Collect more detailed data about responses to your direct marketing efforts
By having your contacts use PLP Technology to respond to your marketing efforts, you have the opportunity to collect detailed information about how they responded. How soon after the mailing was sent out did the contacts visit their personal site? How much time did they spend on their personal site? How many of them clicked through to your organization’s general web site? All of this information is available to you through your own online dashboard.
Upgrade your capabilities without the headaches
Since KD Mailing is an application service provider model for its PLP Technology service, your organization gains the benefit without having to integrate the new software with your existing systems. You have constant access to the all the reports and data you need, but KD Mailing maintains it, making sure you always have the most up-to-date, reports and data.
Use personal URLs and variable data inkjet imaging to maximize the customization of your mailings
Printing individualized web addresses on direct mailings requires the use of KD Mailing & Fulfillment variable data inkjet imaging technology, and that is just the start of the customization options that are available through our printing technology. Talk to our specialists about how to best customize your mailing to grab the attention of your contacts and encourage them to use their personalized URLs.
Make your Personal URL’s effective by using reliable data
Anytime you send out customized direct mailing information, you want to be certain that you are using reliable, accurate mailing data. If you have the wrong data, then your web sites will be customized in the wrong ways, greatly reducing their effectiveness. Use KD Mailing & Fulfillment’s Data Services to help ensure that you have a clean, accurate mailing list.
Use our expertise to help you design custom sites
While PLP Technology can be an enticing element in your direct marketing campaign, a web address by itself will not generate the attention your organization wants. KD Mailing & Fulfillment’s specialists can help in all steps of the process, from deciding how the custom web addresses should look to choosing specific elements for the personalized web sites. We will help you understand how you can design sites that keep your contacts interested. Contact our specialists today!
