- Direct Mail That Won’t End Up In The Wastebasket
When I get home at night, I almost always head straight for the Mail Room where, usually, a few neighbors will be sorting their mail.
We direct marketers love watching people react to their mail pieces and we cringe thinking of all the work and money that goes into direct mail efforts that -Boom! get flipped into the wastebasket within seconds.
Every now and then, one of the neighbors will growl something like “What’s with this junk mail?” Ouch. Arrows through my heart. Bad targeting, maybe? Poor creative? Weak offer? I can’t look.
I console myself with the notion that it doesn’t matter if 50% of the people toss a mail piece in the wastebasket. Actually that’d be great. It’d be great if only 95% of recipients threw a direct mail package away as long as half the people who kept it responded. That’s ...
- How to Write a Winning Direct Mail Letter
One of the most puzzling things in today’s direct mail is the letterless direct mail effort. There’s a brochure and an order form but no letter! It’s more than puzzling, it’s astonishing.
I can pretty well guarantee that if you test a mailing campaign with a letter and no brochure against a mailing campaign with a brochure and no letter, the letter will win hands down.
For one thing, people like letters.
They see and hear advertising all day long. A brochure is just more advertising. A letter is personal. At least the right kind of letter is personal. Committee-diddled letters in corporatese about the company are not personal.
The right kind of letter, even a business to business letter, should resemble the kind of letter my Grandma Selma wrote to me when I was quite young.
For starters, her letters were instantly recognizable thanks ...
- Reducing the Cost of a Sales Lead
How to make your marketing campaign more cost-effective
New business leads cost most of us a fortune. We’re not talking about prospects in a directory or sending out advertisements via email or direct mail. Real marketing leads for new business are direct results of conversions from your marketing efforts and can cost up to $500 each.
Example:An HVAC company runs a pay per click (PPC) campaign on the Internet. Two hundred Internet users see the ad on a search engine and click through to the company’s website at an average cost of $3.50 per click. Twenty of those Internet users actually contacted the company for an estimate. Cost per lead, $35 each. The same formula of dividing leads into the cost of the total campaign holds true, whether an advertiser uses the Internet, direct mail, newspapers, radio or television. Cost of the ...
- 10 Smart Ways to a Successful New E-Business A strong mailing service company can help you expand your business while maintaining quality customer service.
Are you looking to expand your online business or to finally start the website that you know will increase your business? There has never been a better time to enter the booming e-commerce world, but there are many pitfalls for those that are not familiar with this new economy. We have compiled a list of some of the best things to spend money on to help your website. This list was generated by polling a large group of e-commerce professionals and ranking their responses.
KD Mailing works with many online businesses by handling their warehousing and order fulfillment needs. This includes a state of the art shipping solution that keeps you in touch with your customers and your customers in touch with their orders. Mailing services ...
- Still Need help with Mailing
If you are going to employ mailing services effectively, you need to make sure that you are getting the maximum impact for a minimal cost. That means making sure your mailing goes to a specifically targeted audience and getting any available discounts to reduce your postage costs. With our state-of-the-art mailing software and addressing equipment, we not only save you time and eliminate the production headaches, we can get your mailing directly to your customers faster and for less money.
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Please call us at 1-866-330-6245 to arrange for inserting, assembly, tab sealing, live postage or for other needs or questions you might have on your mailing project.
What will you do with any duplicate or poorly formated addresses from my list (CASS Certification)? Can you clean our mailing ...
- Direct Mail Marketing – A Proven Science
When starting a direct marketing campaign, you need a partner who can provide the expertise in mail and lettershop services you need. Your time and your money are important, and you need a partner who can help you make the most of your resources. The right partner will provide the ideas and expertise that will make your direct mail advertising more effective. Here are some of the key elements you should consider:
The technology that can meet your needs. From printing the literature you want to providing the mailing services that can save you money, the technology that direct marketing companies employ can provide you with a ac zrange of options while also saving you money. Some direct marketing companies offer printing that can do more than just provide color or black and white options—they can allow you to customize and ...