Let the lettershop pros at KD guide you through every stage of mailing services production, and save you money on postage, with sophisticated list cleanup and postal presorting for discounts on U.S., Canadian and foreign mail, stamps, direct mail examples and global mailing service. We have a large reference of postal information available which includes the latest rates and regulations. Anywhere in the world, we can ensure your mailing success.

Need someone to print and mail your catalog? One of the most powerful methods of advertising is through the use of a catalog. Research has shown that as many as 165 million people in the United States purchase from catalogs sent to them through the mail and they make over $1.8 billion sales. This does not even include the $100 billion or more that is purchased through business to business catalogs.

Tips for using PURLs

Design your PURL landing page to be simple with clear calls to action - a good lettershop company can help you create a high impact design. Avoid trying competing messages or just too many messages that when viewed the first time can seem confusing or busy. Focus on keeping forms simple and reduce the number of questions to those that are absolutely necessary to grab the contact information from the visitor.

Make sure your PURL landing page is built so that the major design elements can be easily swapped out. This is done so that you can change images or blocks of content quickly and easily to a changing market.

Test your PURLs. Too often businesses create a PURL landing page and then never test different designs or messages. Split testing these pages will give data that can be used to increase conversion rates – leading to more sales. Testing is the most important part of your direct mail campaign. Always test. Always improve.