Let the lettershop pros at KD guide you through every stage of mailing services production, and save you money on postage, with sophisticated list cleanup and postal presorting for discounts on U.S., Canadian and foreign mail, stamps, direct mail examples and global mailing service. We have a large reference of postal information available which includes the latest rates and regulations. Anywhere in the world, we can ensure your mailing success.

Need someone to print and mail your catalog? One of the most powerful methods of advertising is through the use of a catalog. Research has shown that as many as 165 million people in the United States purchase from catalogs sent to them through the mail and they make over $1.8 billion sales. This does not even include the $100 billion or more that is purchased through business to business catalogs.

5 Tips for a Successful Direct Mail Campaign

1. Make sure you are using a good list.  You can buy mailing lists
   from KD Mailing and other companies or you can build your own list.
   Either way, you will want to make sure your list is well targeted to
   your potential customers. Everything starts with a good list. If your
   mailing list is of low quality your best direct marketing efforts will
   produce limited results.
2. Make it easy for your prospects to take action. It is surprising
   how often we see direct mail campaigns when there is not a clear call
   to action. It’s almost as if the marketer was afraid to ask for the
   sale or lead. You must provide an easy call to action. Even if it is
   just a small step that allows the prospect to say, “yes”. That is a
   positive direction to take and leads to larger “yes” responses.
   Remember to always have your Website and phone number of the mailing
   piece.
3. Choose the path to least resistance. Carefully select the type of
   mailing piece you want to send. A postcard is almost always looked at,
   both front and back while people may throw letters and envelopes away
   without even opening them.  A high-color postcard doesn’t have to be
   opened and will most likely be read by the recipient.
4. Be sure that you can track results. This is often the most
   overlooked aspect of a direct marketing campaign. You need to be able
   to track the ROI. This allows you to send a mailing campaign, measure
   the results, make changes where needed and then to repeat the process.
   You can track phone numbers on your mailing and even provide dynamic
   phone numbers across your Web site.
5. Be Committed. Too many marketers will try something and when it
   does not work they give up thinking, “Well, that didn’t work”. Of
   course it didn’t. How often are you 100% correct on the first try?
   This is why you need to have great tracking in place so that you can
   improve upon your earlier successes and failures.  Often, people need
   more than one touch before they take action so your first message may
   only arouse their curiosity where the second or even the third mailing
   will lead them to make a purchase.