Let the lettershop pros at KD guide you through every stage of mailing services production, and save you money on postage, with sophisticated list cleanup and postal presorting for discounts on U.S., Canadian and foreign mail, stamps, direct mail examples and global mailing service. We have a large reference of postal information available which includes the latest rates and regulations. Anywhere in the world, we can ensure your mailing success.

Need someone to print and mail your catalog? One of the most powerful methods of advertising is through the use of a catalog. Research has shown that as many as 165 million people in the United States purchase from catalogs sent to them through the mail and they make over $1.8 billion sales. This does not even include the $100 billion or more that is purchased through business to business catalogs.

How to keep your mailing from being thrown away?

We are a sophisticated society. We do open heart surgeries, send men into space, communicate around the world instantly and clone animals. You would think that we would be immune to simple, psychological techniques that play on older, primitive emotions, but in many areas we are like Pavlovian dogs. Some of the direct mail services techniques below have been shown over and over again to increase the likelihood that y our mailing pieces will get opened.

Direct Mail Envelope Techniques

• Use colored envelopes. This one is simple yet often performs better than a plain white envelope.
• Hand address the envelope. A nice font that looks like handwriting can also work. If the letter looks personal it has a very high chance of being opened.
• Stop using 'teaser' copy on your mailing envelopes. Nothing screams louder that the direct marketing piece your customer is about to open is an advertisement than a small pre-sell ad.Remember - Most people sort through their mail while standing over the garbage can.
• Use odd-sized envelopes. It's simple, but any little thing that you can do to stand apart from the crowd will help.
• Hand stamp the envelopes. The top direct mail companies can add real looking stamps automatically. Again, this is making the mailing piece look personal and stamps do that. We have heard of experiments where even placing the stamp slightly eschew helps improve the chances of the mailing being opened.
• Create a sense of urgency. There are envelopes that look like express next day air packages. These "express" envelopes have a higher than average open rate.
• Send something lumpy/bumpy in the envelope. It could be a small piece of paper rolled up with a message on it (in addition to the sales letter). The idea is to arise curiosity so that the letter is opened.